another definition in the dictionary:
Demographic_Var-see Demographic Characteristics.
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Inventory_Carry
see Holding Costs.
see also:
Non_Monetary_Pr
that which it costs a consumer, other than money, to buy a product, the non-monetary price of purcha ...
another definition in the dictionary:
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
Fashion
a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad. ...
another definition in the dictionary:
Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.
Collusion-agreement between a group of companies to fix a common price. See Cartel.
Full_Service_Ad
an advertising agency offering a complete range of services including marketing research, media plan ...
another definition in the dictionary:
Speciality_Reta-retail stores offering limited, specialised lines but carrying a deep assortment within the lines.
Non_Profit_Mark-marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called Non-Business Marketing.
Market_Accessib
see Accessibility. ...
another definition in the dictionary:
Heterogeneous_S-shopping goods perceived by consumers as markedly different in quality and attributes, price is consequently less important. See Homogeneous Shopping Goods, Shopping Goods.
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Incentive
an inducement to buy, incentives include special price deals, premiums, contests, etc. ...
another definition in the dictionary:
Free_Samples-see Samples.
Functional_Modi-see Feature Modification.
