another definition in the dictionary:
Line_Retrenchme-see Product Line Retrenchment.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Inventory_Manag
activities involved in maintaining the appropriate level of stock in a warehouse.
see also:
Brinkmanship
a term used in negotiating in which one party bluffs or pushes the other to the very limit on price, ...
another definition in the dictionary:
Quantity_Adjust-see Price-Taker.
Diffusion_Proce-the manner in which an innovative technology spreads across a market group by group according to the readiness of each group to adopt it. See Diffusion of Innovation.
Divisibility
the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Deter ...
another definition in the dictionary:
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Consumables
see Consumer Non-Durables. ...
another definition in the dictionary:
Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.
Formal_Product-see Actual Product.
Mission
see Corporate Mission. ...
another definition in the dictionary:
Functional_Modi-see Feature Modification.
CPA-abbrev. Critical Path Analysis.
Marketing_Era
the period following the end of the Second World War which saw the emergence of the marketing concep ...
another definition in the dictionary:
No_Name_Brand-see Generic brand
