another definition in the dictionary:
Market_Allocati-see Free Market System, Capitalist System.
Social_Audit-a review and evaluation of the social benefits and social costs pertaining to a particular product.
Inventory_Remar
an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of the new product, a firm may negotiate with an inventory remarketing company for the sale of any unused stock of the new product in the event that it fails to sell as well as expected, thus, the inventory remarketing company will buy the balance of the stock, at the previously agreed price, and resell it, usually in a different market and through different distribution channels.
see also:
Forward_Buy
the placement of an inventory purchase order earlier than required in order to take advantage of a s ...
another definition in the dictionary:
Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
Statistical_Ban-a range of statistical techniques used in analysis in a marketing information system to discover the degree of reliability of the data collected and the relationships within it. See Marketing Information System.
Informational_I
one of three types of influence (with comparative influence and normative influence) exerted on cons ...
another definition in the dictionary:
Pre_Testing-the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Flighting
scheduling advertising campaigns in irregular bursts followed by periods of relative or complete ina ...
another definition in the dictionary:
Channel-see Marketing Channels.
Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.
POP
abbrev. Point of Purchase. ...
another definition in the dictionary:
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Competitors-firms vying for patronage of the same market. See Brand Competitors, Enterprise Competitors, Generic Competitors, Product-Form Competitors, Service-Form Competitors.
Contract_Law
the body of law relating to contracts. ...
another definition in the dictionary:
Contractual_Ver-a form of vertical marketing system in which independent firms at different levels of distribution are tied together by contract to achieve economies of scale and greater sales impact. See Administered Vertical Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Publicity-corporate or product promotion that is obtained free of charge.
