another definition in the dictionary:
Megatrend-a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future. Megatrends evident today include a growing interest in health, leisure, lifestyle and environmental issues.
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Inventory_Turno
the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control where the average number of times a company sells the value of its inventory in a year is measured.
see also:
Advertorial_Adv
advertising in which the sponsoring organisation declares its position on a matter of public interes ...
another definition in the dictionary:
CPA-abbrev. Critical Path Analysis.
Representativen-the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.
Adaptive_Sellin
a technique in selling which calls for the salesperson to adapt his or her social style to that of t ...
another definition in the dictionary:
Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.
Price_Discounti-see Discount.
Incremental_Cos
an approach in which the price of all additional units produced after the fixed costs of production ...
another definition in the dictionary:
KIPS-abbrev. Key Influence People.
Advocacy_Advert-a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.
Image_Oriented_
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...
another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Maintenance_Sel
generating sales volume from existing customers. ...
another definition in the dictionary:
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
