another definition in the dictionary:
Solitary_Surviv-see Sole Survivor.
Silent_Close-a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.
Isolation_Effec
the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
see also:
Limited_Line_De
a department store which carries a narrower range of merchandise than a full-line department store, ...
another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
Early_Majority
the group in a market who are more deliberate than the innovators and the early adopters in making p ...
another definition in the dictionary:
Brinkmanship-a term used in negotiating in which one party bluffs or pushes the other to the very limit on price, terms, conditions, etc and refuses to concede further, the second party must call the bluff at the risk of losing the business.
Retentive_Adver-see Reminder Advertising.
Quality_Creep
a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over tim ...
another definition in the dictionary:
Service-an intangible product, any product offering that is essentially intangible.
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Open_Ended_Ques
a question that allows the respondent the opportunity to express an opinion in his or her own words. ...
another definition in the dictionary:
Price_Sensitivi-see Price Elasticity.
Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.
Adaptive_Sellin
a technique in selling which calls for the salesperson to adapt his or her social style to that of t ...
another definition in the dictionary:
Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.
Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.
