Marketing Dictionary

another definition in the dictionary:

Breadth_of_Prod-see Width of Product Line.

Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.

JIT

abbrev. Just-In-Time Inventory System.



see also:

Problem_Childre
see Question Marks. ...

another definition in the dictionary:

Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.

Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.

Leads
see Sales Leads. ...

another definition in the dictionary:

Geographic_Vari-area or regional differences used to segment a market.

Sales_Represent-a salesperson, an individual employed to sell goods on behalf of a producer or some other member of a marketing channel by contacting prospective customers and developing in them an interest in the company's products.

Sales_Leads
telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson ...

another definition in the dictionary:

High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.

Product_Recall-the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable.

Australian_Stan
a system developed by the Australian Bureau of Statistics as a method for classifying business estab ...

another definition in the dictionary:

MRSA-abbrev. Market Research Society of Australia.

Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.

Drop_Shipper_
a marketing intermediary who receives orders from customers and forwards them to a producer for ship ...

another definition in the dictionary:

Closing-urchase from a buyer, getting an order.

SBU-abbrev. Strategic Business Unit.


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