another definition in the dictionary:
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.
JIT
abbrev. Just-In-Time Inventory System.
see also:
Complexity
the degree of difficulty which a purchaser of a new product has in understanding it, a major determi ...
another definition in the dictionary:
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.
Customer_Orient
a management philosophy or state-of-mind in which it is recognised that the effective and efficient ...
another definition in the dictionary:
Marketing_Model-computer based simulations of realistic marketing situations which allow alternative decisions to be tested for optimum results.
Consumer_Goods-items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables. See Convenience Goods, Shopping Goods, Specialty Goods, Unsought Goods.
Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...
another definition in the dictionary:
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Customer_Value_-an organisation's rating of the value it provides to its customers relative to that provided by its competitors.
Disjunctive_Mod
a model used in the study of consumer decision processes to evaluate alternative brands, the idea th ...
another definition in the dictionary:
Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
Geocentric_Appr
an approach to global pricing in which affiliate or subsidiary companies supply information about lo ...
another definition in the dictionary:
Leads-see Sales Leads.
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
