Marketing Dictionary

another definition in the dictionary:

Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.

Direct_Marketin-selling to end-users by means other than direct sales contact between salesperson and buyer, the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.

Joint_Venture

a risk-reducing method of market entry in which two firms combine forces to manufacture or market a product, a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.



see also:

Generic_Product
unbranded products identified only by product category. ...

another definition in the dictionary:

Business_Portfo-a tool used in business analysis as a means of classifying a firm's products or business units for strategic planning purposes. See Boston Consulting Group Portfolio Analysis Matrix, General Electric Strategic Business Portfolio Planning Grid.

Feature_Modific-a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.

Price_Sensitivi
see Price Elasticity. ...

another definition in the dictionary:

Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.

Product_Objecti-an objection by a prospective buyer to the quality or characteristics of the goods offered by a salesperson. See Objections.

Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardwar ...

another definition in the dictionary:

Homogeneous_Sho-shopping goods perceived by consumers to be essentially the same in quality and attributes, price is consequently the deciding factor. See Heterogenous Shopping Goods, Shopping Goods.

Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.

Product_Variant
see Product Item. ...

another definition in the dictionary:

Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.

Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.

Safety_Stock
a level of stock over and above expected requirements held in inventory as a precaution against unus ...

another definition in the dictionary:

Order_Generatio-advertising, personal selling and sales promotion.

Marketing_Syner-the principle in marketing that the whole is greater than the sum of the parts, putting the marketing mix variables together in a way that achieves maximum effect.


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