Marketing Dictionary

another definition in the dictionary:

Export_Import_A-an independent marketing intermediary bringing together buyers and sellers from different countries and taking a commission on sales.

List_Brokers-firms which compile and sell mailing and prospect lists.

Judgment_Sample

a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.



see also:

Arm_s_Length_Pr
the price which various governments force companies to charge to discourage 'dumping' abuses, the ar ...

another definition in the dictionary:

Service_Mix-the range of services offered by a services marketing company.

Media_Schedule-a plan which outlines when and how often a company will advertise.

Sales_Branch
a manufacturer's office established simply to facilitate sales, no manufacturing is done at this loc ...

another definition in the dictionary:

Mass_Marketing-a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone, also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing, Product-Differentiated Marketing, Target Marketing.

Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.

Planned_Economy
,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist S ...

another definition in the dictionary:

Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.

Individual_Prod-see Product Item.

Innovators
the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innova ...

another definition in the dictionary:

Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.

Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.

Marketing_Advan
the competitive edge that can be gained by more accurately identifying customer needs and wants and ...

another definition in the dictionary:

Source_Credibil-in personal selling, the believability of the salesperson.

Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.


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