another definition in the dictionary:
Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.
Chain_Store-a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Judgment_Sample
a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
see also:
Expected_Value_
see Expected Return Model. ...
another definition in the dictionary:
Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.
Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.
Objectives
specific, measurable outcomes or results that an organisation plans to achieve in a given period. ...
another definition in the dictionary:
Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Barriers_to_Ent
see Access Barriers, Market Entry Barrier. ...
another definition in the dictionary:
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
Special_Event_P-reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to attract customers.
Asch_Phemonenon
a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to b ...
another definition in the dictionary:
Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.
Dummy_Media_Veh-a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
Budget_Determin
see Advertising Budget Determination. ...
another definition in the dictionary:
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Intensive_Distr-making a product available in as many outlets as are willing to stock it. See Distribution Intensity, Exclusive Distribution, Selective Distribution.
