another definition in the dictionary:
MRSA-abbrev. Market Research Society of Australia.
Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.
Jury_of_Executi
a forecasting method based on the opinions of senior management.
see also:
Corporate_Umbre
a term used in reference to the use made of the corporate name and corporate image as a shield for n ...
another definition in the dictionary:
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Perceptual_Mapp
a tool or process used in marketing research for charting the way individuals selected from the targ ...
another definition in the dictionary:
Product_Objecti-an objection by a prospective buyer to the quality or characteristics of the goods offered by a salesperson. See Objections.
Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
Aspirational_Gr
a sub-category of a reference group, consisting of individuals (not necessarily known personally) wi ...
another definition in the dictionary:
Promotion_Manag-an individual within an organisation responsible for promotional activities and campaigns.
Dissociative_Gr-groups with whom an individual does not wish to be associated, groups whose use of a product will deter other buyers. See Aspirational Groups,
Communicability
the extent to which the benefits of a new product are likely to be noticed and discussed by consumer ...
another definition in the dictionary:
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Non_Family_Hous
singles and non-related individuals living together, the increase in the number of non-family househ ...
another definition in the dictionary:
Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
