another definition in the dictionary:
Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.
Explanatory_Var-see Experimental Variables.
Just_In_Time_In
an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.
see also:
Opportunity_Mat
a diagnostic marketing tool providing a means of appraising environmental attributes to alert manage ...
another definition in the dictionary:
House_Accounts-see Direct Accounts.
Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.
Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...
another definition in the dictionary:
Polyopsony-a market situation in which there are no large buyers but many small ones.
Advertising_Mes-the central, underlying idea or theme within an advertisement.
Compensation_Me
handling a buyer's objection by admitting the validity of the objection but pointing out some advant ...
another definition in the dictionary:
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
EFTPOS
abbrev. Electronic Funds Transfer at Point of Sale. ...
another definition in the dictionary:
Lost_Account_Ra-a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
Market_Based_Ma-a marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation), an appropriate structure when the needs of each market served by the firm differ widely. See Market Segmentation Organisation, Product-Based Marketing Organisation.
FACTS
abbrev. Federation of Australian Commercial Television Stations. ...
another definition in the dictionary:
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Product_Failure-a product that does not meet management expectations in the marketplace.
