Marketing Dictionary

another definition in the dictionary:

Buying_Situatio-see Buy Classes.

Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.

Just_In_Time_In

an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.



see also:

Dumping
a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic ...

another definition in the dictionary:

Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.

Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.

Balanced_Produc
a product strategy in which a firm maintains an even combination of new, growing and mature products ...

another definition in the dictionary:

Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.

Retentive_Adver-see Reminder Advertising.

Marketing_Conce
a business orientation or philosophy that holds that organisational success is dependent upon the ef ...

another definition in the dictionary:

ASCC-abbrev. Australian Standard Commodity Classification.

Oligopsony-a market situation in which there are only a few buyers.

Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers ...

another definition in the dictionary:

Market_Penetrat-an approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.

Sell_Through_Qu-the quantity of merchandise required for a sales promotion.

Multiple_Segmen
targeting a number of distinct segments in the same market and developing a separate marketing mix f ...

another definition in the dictionary:

Attributes-see Features.

Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.


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