another definition in the dictionary:
Product_Differe-a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it, the products, differing in attributes (price, style, quality, etc), are designed to offer variety rather than to satisfy the needs and wants of different market segments. See Mass Marketing, Target Marketing.
Knockoffs-a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.
see Just-In-Time Inventory System.
Channel_Mix
the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, In ...
another definition in the dictionary:
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Culture
the basic beliefs and values cherished by a society as a whole and handed down from one generation t ...
another definition in the dictionary:
Psychological_S-a consumer's mind set, his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes. See Attitudes, Needs, Perception.
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
Sales_Administr
a marketing control measure used to determine whether the amount spent on sales administration in a ...
another definition in the dictionary:
Blanket_Brandin-see Family Brand.
Indirect_Compet-advertising intended to stimulate purchase of a particular brand at some future time. See Direct Competitive Advertising.
Market_Skimming
a pricing approach in which the producer sets a high introductory price to attract buyers with a str ...
another definition in the dictionary:
Channel_of_Dist-see Marketing Channels.
Budgeting-the process of financial planning of income and expenditure for the firm's various activities - marketing, promotion, advertising, personal selling, etc.
Spreadsheet
an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling spe ...
another definition in the dictionary:
Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.
Incentives-(i)in learning theory, an object, person or situation that an individual believes will satisfy a motive, (ii) in selling, any bonus, reward, contest, recognition program, etc. intended to motivate members of a sales team to greater efforts. See Learning Process, Motive.