another definition in the dictionary:
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
DIY_Goods-goods produced for the 'do-it-yourself' market.
KIPS
abbrev. Key Influence People.
see also:
Open_Ended_Ques
a question that allows the respondent the opportunity to express an opinion in his or her own words. ...
another definition in the dictionary:
Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
Capitalist_Syst-see Free Market System.
Call_Planning
the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting o ...
another definition in the dictionary:
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Budget_Determin
see Advertising Budget Determination. ...
another definition in the dictionary:
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.
Economies_of_Sc
reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or ...
another definition in the dictionary:
Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.
FAS_Pricing-see Free-alongside-Ship Pricing.
Logistics
activities involved with the orderly and timely acquisition and transportation of materials required ...
another definition in the dictionary:
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Bar_Code_Scanne-see Scanner Systems.
