another definition in the dictionary:
Marketing_Oppor-the systematic examination and evaluation of the firm's external environment in order to identify market needs and wants which it can satisfy profitably.
Blue_Sky_Laws-legislation intended to prevent sales to gullible investors.
KISS_Principle
acronym for 'Keep It Simple and Straightforward'
see also:
Distribution_St
see Place Strategy. ...
another definition in the dictionary:
Bottom_Up_Appro-a participative approach to planning in which there is involvement at all levels, plans are developed at the lower levels of an organisation and funnelled up through consecutive levels until they reach top management. See Top-Down Approach to Planning.
Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.
Export_Import_A
an independent marketing intermediary bringing together buyers and sellers from different countries ...
another definition in the dictionary:
Operating_Expen-all the costs incurred by a firm in carrying out its day-to-day activities.
FOB-abbrev. Free-on-Board.
Direct_Close
the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See ...
another definition in the dictionary:
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Advantage-see Competitive Advantage.
Staples
a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience G ...
another definition in the dictionary:
Publicity-corporate or product promotion that is obtained free of charge.
Freight_Absorpt-a pricing method in which the manufacturer bears some or all of the freight costs involved in transporting the goods to the customer. See Delivered Pricing.
Personality
the distinctive character of an individual, used as a basis for the psychographic segmentation of a ...
another definition in the dictionary:
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
Geographic_Pric-see Geographical Pricing.
