Marketing Dictionary

another definition in the dictionary:

Seminar_Selling-bringing together a number of prospective buyers at the same time for a sales presentation.

Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.

Kanban

see Just-In-Time Inventory System.



see also:

Australian_Asso
an association representing the interests of large marketing companies in the advertising industry. ...

another definition in the dictionary:

Nonverbal_Commu-the transmission of a message from sender to receiver without using words. See Body Language, Kinesic Communication, Proxemic Communication, Tactile Communication.

MBO-abbrev. Management by Objectives

Entertainment_M
promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, ...

another definition in the dictionary:

Free_Samples-see Samples.

All_We_Can_Affo-a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.

ROI
abbrev. Return on Investment. ...

another definition in the dictionary:

Flanking_Strate-see Flanking Attack, Flanking Defence.

Sales_Engineer
a salesperson hired primarily for engineering knowledge or strong technical skills. ...

another definition in the dictionary:

Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.

Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.

Product_Mix_Con
the degree of closeness or relatedness between product lines in the product mix. See Product Line, P ...

another definition in the dictionary:

Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.

C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.


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