another definition in the dictionary:
Product_Life_Cy-a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
Keep_Out_Pricin
a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.
see also:
Mail_Order_Whol
wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve ...
another definition in the dictionary:
Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
Reinforcement_A
advertising to reassure the buyer that the right product has been purchased. ...
another definition in the dictionary:
Legal_and_Polit-factors in government, the law and the regulatory system which affect the way an organisation operates.
Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.
Channel_Leaders
see Channel Captain. ...
another definition in the dictionary:
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.
Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.
Money_Based_Com
other organisations offering products on which a company's potential customers might spend their mon ...
another definition in the dictionary:
Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
New_Product_Com-a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
Optimising
an approach to planning in which a firm expresses its intention to do things better (as opposed to ' ...
another definition in the dictionary:
Non_Durable_Goo-see Consumer Non-Durables
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
