another definition in the dictionary:
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.
Kennel_Keeper
a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Dogs.
see also:
Audit
see Marketing Audit. ...
another definition in the dictionary:
Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.
Discriminatory_-see Differential Pricing.
Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...
another definition in the dictionary:
Niche-see Market Niche
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
Continuity
the scheduling of media exposures of a particular advertisement or campaign evenly within a given pe ...
another definition in the dictionary:
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Intangible_Prod
see Actual Product. ...
another definition in the dictionary:
Prototype-rly version of a new product made or built specifically for trialling and testing.
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other ite ...
another definition in the dictionary:
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Market_Segment_-one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies, Concentrated Segmentation Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
