Marketing Dictionary

another definition in the dictionary:

Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.

New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.

Kennel_Keeper

a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Dogs.



see also:

Audit
see Marketing Audit. ...

another definition in the dictionary:

Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.

Discriminatory_-see Differential Pricing.

Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...

another definition in the dictionary:

Niche-see Market Niche

High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.

Continuity
the scheduling of media exposures of a particular advertisement or campaign evenly within a given pe ...

another definition in the dictionary:

Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.

Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Intangible_Prod
see Actual Product. ...

another definition in the dictionary:

Prototype-rly version of a new product made or built specifically for trialling and testing.

Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other ite ...

another definition in the dictionary:

Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.

Market_Segment_-one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies, Concentrated Segmentation Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.


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