another definition in the dictionary:
Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.
Quantity_Adjust-see Price-Taker.
Kickback
a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commonly, the kickback is a percentage of the salesperson's commission on the sale or an item of merchandise.
see also:
Significance
see Substantiality. ...
another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Short_Term_Prof-a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.
Marketing_Resea
a formal, planned approach to the collection, analysis, interpretation and reporting of information ...
another definition in the dictionary:
Solitary_Surviv-see Sole Survivor.
Just_In_Time_Pu-see Just-In-Time Inventory System.
Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to ...
another definition in the dictionary:
Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
Bargaining_Powe-the strength or influence one party has in a business negotiation, the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.
Nonverbal_Commu
the transmission of a message from sender to receiver without using words. See Body Language, Kinesi ...
another definition in the dictionary:
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
Media_Evaluatio
the assessment of the effectiveness of a particular media vehicle. ...
another definition in the dictionary:
Extensive_Probl-buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers, also called Extensive Decision Making. See Limited Problem Solving, Routine Problem Solving.
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
