another definition in the dictionary:
Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.
Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.
Kinesic_Communi
body language, communication by body movement - posture, stance, hand movements, winking, head nodding, etc. See Nonverbal Communication, Proxemic Communication, Tactile Communication.
see also:
Demarketing
marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resour ...
another definition in the dictionary:
Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.
Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.
Proactive_Marke
marketing activites which anticipate competitive action and attempt to forestall it, offensive strat ...
another definition in the dictionary:
Multidimensiona-a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc. among behavioural data.
DPI-abbrev. Disposable Personal Income.
DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book b ...
another definition in the dictionary:
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
ADI-See Area of Dominant Influence.
Brand_Revitalis
strategy employed when a brand has reached maturity and profits begin to decline, approaches to revi ...
another definition in the dictionary:
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Merchandise_All-of their products.
Floor_Price
see Price Floor. ...
another definition in the dictionary:
Factory_Outlet-a retail store that sells the products of one manufacturer, usually at very low prices.
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
