another definition in the dictionary:
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Knocking_Copy
advertising copy in which one manufacturer compares a product to the product of another, under the Advertising Code of Ethics administered by the Media Council of Australia, knocking copy is allowed provided one does not 'disparage identifiable products, services or advertisers in an unfair or misleading way'. See Comparison Advertising.
see also:
Scaled_Response
questions requiring respondents to a survey to rate a company, product, service, etc. on a scale pro ...
another definition in the dictionary:
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Stars-products in the portfolio characterised by high market share in a rapidly growing market. See Boston Consulting Group Product Portfolio Analysis Matrix.
Dealer_Loader
a gift given to a retailer who purchases a specified quantity of a product during a trade sales prom ...
another definition in the dictionary:
Brand_Awareness-see Brand Familiarity.
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Buyer_s_Market
a market in which there is an abundance of a particular good or service for sale. ...
another definition in the dictionary:
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.
Product_Based_C
see Product Form Competitors. ...
another definition in the dictionary:
ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Account_Objecti
the specific aims and sales goals to be achieved within a specified period by a salesperson for an a ...
another definition in the dictionary:
Brand_Acceptanc-see Brand Loyalty.
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
