another definition in the dictionary:
Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Label
the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.
see also:
Performance_App
an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a ...
another definition in the dictionary:
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount. ...
another definition in the dictionary:
Formal_Product-see Actual Product.
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Brand_Equity
a term used in reference to the value of a well-known brand, brand equity can greatly affect the buy ...
another definition in the dictionary:
Protectionism-Trade policies of governments aimed at protecting domestic industries by limiting the volume of imports.
Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.
KIPS
abbrev. Key Influence People. ...
another definition in the dictionary:
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
Opportunity_Ana-see Marketing Opportunity Analysis.
Customary_Price
the traditional price, the price that consumers expect to pay for a certain product. ...
another definition in the dictionary:
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
