Marketing Dictionary

another definition in the dictionary:

Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.

Skimming-see Market Skimming Pricing.

Labelling

activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.



see also:

Horizontal_Mark
the organisation of marketing activities by independent firms on the same level in a marketing chann ...

another definition in the dictionary:

Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.

Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.

Pricing_Strateg
the element of a firm's decision-making concerned with the setting of prices that will attract the t ...

another definition in the dictionary:

Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.

Skimming-see Market Skimming Pricing.

Entry_Barrier
see Market Entry Barrier. ...

another definition in the dictionary:

Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.

Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.

Market_Segmenta
the organisation of a firm's marketing activities so that a separate division is responsible for eac ...

another definition in the dictionary:

Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.

Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.

Price_Floor
A price, usually imposed by law, below which market prices are not permitted to floor, also called a ...

another definition in the dictionary:

Laggards-those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Late Majority.

Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error