another definition in the dictionary:
Pre_Ticketing-the practice by a vendor of placing a tag on each product sold listing its particular style, size, colour, etc, the pre-ticketing is designed to make re-ordering easier for a reseller.
GNP-abbrev. Gross National Product
Labelling
activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.
see also:
Inner_Directed_
one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) i ...
another definition in the dictionary:
Short_Term_Prof-a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.
Post_Purchase_E-the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Involvement Product.
ror
a measure of the extent to which the chosen sample in a marketing research study can be expected to ...
another definition in the dictionary:
Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
Consumer_Non_Du-a classification of frequently purchased consumer goods, non-durables are items which are consumed in one use or a few uses, expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods. See Consumer Durables, Packaged Goods, Non-Packaged Goods.
Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...
another definition in the dictionary:
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
Single_Brand_Na-a brand name which is not accompanied by any other family or corporate brand name, for example, 'Surf' washing powder, 'Pal' dog food, etc. Sometimes called an Individual Brand name. See Individual Brand Name, Corporate Branding, Family Brand, Product Line Brand Name.
Psychography
the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a popu ...
another definition in the dictionary:
Bartering-exchanging goods for others of equal value.
Performance_Ris-concern in the buyer's mind that the product being considered for purchase will not work efficiently, also called Functional Risk. See Risk.
Informed_Judgem
the use of the opinions of knowledgeable people to forecast demand and sales. ...
another definition in the dictionary:
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
