another definition in the dictionary:
Buyer_Dissonanc-see Cognitive Dissonance.
Employee_Poachi-the act of enticing key employees from one competing firm to another.
Laboratory_Test
see Accelerated Test Marketing.
see also:
Mail_Surveys
a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep i ...
another definition in the dictionary:
Hedonists- who habitually seek pleasurable experiences, individuals who, by nature, seek products which provide them with the most pleasure, without regard to calories, sugar content, salt content, cholesterol levels, colouring or preservative additives, and so on, hedonists are above-average consumers of chocolates, soft drinks, beer, etc.
Inventory_Remar-an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of the new product, a firm may negotiate with an inventory remarketing company for the sale of any unused stock of the new product in the event that it fails to sell as well as expected, thus, the inventory remarketing company will buy the balance of the stock, at the previously agreed price, and resell it, usually in a different market and through different distribution channels.
Market_Challeng
a company holding a major market share and competing vigorously with the market leader for outright ...
another definition in the dictionary:
DSS-abbrev. Decision Support System.
Maintenance_Sel-generating sales volume from existing customers.
Growth_Rate
see Market Growth Rate. ...
another definition in the dictionary:
Horizontal_Mark-the organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.
Cooling_Off_Per
a short period of time, usually a few days, in which purchasers of a product may void a sale contrac ...
another definition in the dictionary:
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
Adoption_of_Inn-a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.
Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and famil ...
another definition in the dictionary:
Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
DIY_Goods-goods produced for the 'do-it-yourself' market.
