another definition in the dictionary:
Market_Penetrat-an approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share. See Market Skimming Pricing.
Cluster_Sample-a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.
see Accelerated Test Marketing.
Automatic_Merch
the selling of goods by use of vending machines. ...
another definition in the dictionary:
Line_Retrenchme-see Product Line Retrenchment.
Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
Envelopes_and_S
a rough method of calculating the size of the market for a given product, based on the known size of ...
another definition in the dictionary:
Price_Leader-a firm whose prices set a lead for other firms in the industry to follow.
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
Demand_Pull_App
developing new products on the basis of market demand rather than on that of company-generated ideas ...
another definition in the dictionary:
Contract_Rate-a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes called a Negotiated Rate.
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
Advertising_Eff
the degree to which the objectives of an advertisement or advertising campaign have been achieved, t ...
another definition in the dictionary:
Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.
Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
New_Product_Dup
the introduction by a company of a product that is known to the market but new to the company. See I ...
another definition in the dictionary:
Psychological_R-see Risk, Emotional Risk.
Decision_Suppor-any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.