Marketing Dictionary

another definition in the dictionary:

Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.

ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.

Lagged_Effect

see Lagged Response.



see also:

DSS
abbrev. Decision Support System. ...

another definition in the dictionary:

Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..

Breadth_of_Prod-see Width of Product Line.

Multiple_Segmen
targeting a number of distinct segments in the same market and developing a separate marketing mix f ...

another definition in the dictionary:

Price_Discounti-see Discount.

Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.

RDC
abbrev. Regional Distribution Centre. ...

another definition in the dictionary:

Marketing_Datab-data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.

Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.

Distortion
see Selective Distortion. ...

another definition in the dictionary:

Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.

Communications-see Marketing Communication.

Credit_Terms
conditions negotiated between seller and buyer relating to the time within which the buyer is oblige ...

another definition in the dictionary:

Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.

Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.


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