another definition in the dictionary:
Comparison_Adve-see Comparative Advertising.
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
see Lagged Response.
Product_Item
a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock- ...
another definition in the dictionary:
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
Services_Charac
the features of services that distinguish them from tangible products, these are intangibility, vari ...
another definition in the dictionary:
Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.
Full_Service_Wh-a wholesaler offering a complete range of services including buying, selling, storage, transporting, sorting, financing, providing market feedback and risk-taking, also called a Full-Function Wholesaler. See Limited-Function Wholesaler.
Market_Segmenta
the organisation of a firm's marketing activities so that a separate division is responsible for eac ...
another definition in the dictionary:
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
Deceptive_Prici
the pricing of goods and services in such a way as to cause a customer to be misled, an example of d ...
another definition in the dictionary:
Nutritional_Lab-the requirement, either by law or under voluntary industry codes, that certain products be marked with the nutritional value of their ingredients. See Label.
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
Endless_Chain_M
a prospecting method in which a salesperson asks each customer called upon to suggest the names of o ...
another definition in the dictionary:
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Continuum_of_Sa-the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficulty involved, the difficulty is linked to the amount of creativity required in finding new customers and persuading them to buy, and to the tangibility and complexity of the product.