another definition in the dictionary:
Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.
Service_Heterog-see Variability.
Last_Chance_Clo
see Standing Room Only.
see also:
Interview_Study
a common technique for gathering primary data in marketing research. Respondents in an interview stu ...
another definition in the dictionary:
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Divest_Strategy
a planned decision to get out of a particular business or product line, to sell off. ...
another definition in the dictionary:
Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
Price_Sensitivi-see Price Elasticity.
Emergency_Goods
a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, ...
another definition in the dictionary:
Exclusive_Distr-restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.
Process_Materia-a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.
Probability_Sam
a sample in which each individual within a total population has a known chance of being chosen. ...
another definition in the dictionary:
Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..
Multilevel_In_D-a tactic used by selling organisations where the buying centre of a large and important company includes many participants, the selling team spends maximum time with company personnel, attempting to reach as many as possible of the decision participants at all levels.
Seasonal_Foreca
the adjustment of monthly forecasts based on time series projections of historical data to take acco ...
another definition in the dictionary:
Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.
Marketing_Analy-see Marketing Audit.
