Marketing Dictionary

another definition in the dictionary:

Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.

Expected_Value_-see Expected Return Model.

Last_Chance_Clo

see Standing Room Only.



see also:

Deceptive_Prici
the pricing of goods and services in such a way as to cause a customer to be misled, an example of d ...

another definition in the dictionary:

Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.

Dissonance-see Cognitive Dissonance.

Driver_(Social_
one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify sa ...

another definition in the dictionary:

Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.

Perceived_Risk-see Risk.

Psychographic_S
the division of a heterogeneous market into relatively homogeneous groups on the basis of their atti ...

another definition in the dictionary:

Multiple_Packag-the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one container when offering them for sale in order to increase total sales, to help introduce a new product or to win consumer acceptance.

Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.

Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...

another definition in the dictionary:

Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.

Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.

Me_Too_Products
risk-avoiding products which are not significantly different from those of competitors. See Breakthr ...

another definition in the dictionary:

Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.

Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.


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