another definition in the dictionary:
Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.
Expected_Value_-see Expected Return Model.
see Standing Room Only.
Deceptive_Prici
the pricing of goods and services in such a way as to cause a customer to be misled, an example of d ...
another definition in the dictionary:
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Dissonance-see Cognitive Dissonance.
Driver_(Social_
one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify sa ...
another definition in the dictionary:
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
Perceived_Risk-see Risk.
Psychographic_S
the division of a heterogeneous market into relatively homogeneous groups on the basis of their atti ...
another definition in the dictionary:
Multiple_Packag-the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one container when offering them for sale in order to increase total sales, to help introduce a new product or to win consumer acceptance.
Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.
Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...
another definition in the dictionary:
Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
Me_Too_Products
risk-avoiding products which are not significantly different from those of competitors. See Breakthr ...
another definition in the dictionary:
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.