Marketing Dictionary

another definition in the dictionary:

Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.

Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.

Late_Majority

the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.



see also:

Expert_Forecast
a sales forecasting method in which outside specialists or industry experts - economists, academics, ...

another definition in the dictionary:

Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier

Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.

Brand_Reinforce
activity associated with getting consumers who have tried a particular brand to become repeat purcha ...

another definition in the dictionary:

Commercialisati-the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development, Product Launch.

Break_Even_Anal-a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.

Delphi_Techniqu
a forecasting method in which a cordinator seeks predictions from experts who revise their opinions ...

another definition in the dictionary:

Negative_Demand-demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.

Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.

Down_Market_Con
consumers who habitually look for, and purchase, low-priced rather than more expensive products. See ...

another definition in the dictionary:

Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.

Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.


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