another definition in the dictionary:
Service_Mix-the range of services offered by a services marketing company.
Authoritarian_L-a style of leadership characterised by an insistence upon obedience to authority. See Democratic Leadership Style.
Late_Majority
the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.
see also:
Standard_Test_M
a form of test market in which the company selects a small number of representative cities in which ...
another definition in the dictionary:
Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.
Marketing_Inter-independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, and financial institutions. Also referred to as Middlemen. See Marketing Channels.
Selling_Up
a practice in selling aimed at convincing the customer to buy a higher-priced item than the one orig ...
another definition in the dictionary:
BEP-abbrev. Break-Even Point.
Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.
Recycling
the collection and processing of used materials for reuse. ...
another definition in the dictionary:
Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Prestige_Pricin
a pricing strategy in which prices are set at a high level, recognising that lower prices will inhib ...
another definition in the dictionary:
Service-an intangible product, any product offering that is essentially intangible.
Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
Industrial_Mark
the marketing of goods and services to business organisations for use in the manufacture of their pr ...
another definition in the dictionary:
Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
