another definition in the dictionary:
Physical_Distri-the storage, handling and movement of goods within an organisation and their shipment to customers.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing product.
see also:
Formal_Training
training given in a classroom setting as opposed to that given in the field. See Curbside Sales Trai ...
another definition in the dictionary:
Lexicographic_M-a model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, and, if still equal, to the next most important, etc. Thus, the purchase decision is made when one of the brands possesses more of an attribute, looked at in order of importance, than its rival. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, disjunctive model, lexigraphic model and determinance model.
Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.
Psychographic_S
the division of a heterogeneous market into relatively homogeneous groups on the basis of their atti ...
another definition in the dictionary:
Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
Limited_Decisio-see Limited Problem Solving.
Industrial_Mark
the marketing of goods and services to business organisations for use in the manufacture of their pr ...
another definition in the dictionary:
AFA-abbrev. Advertising Federation of Australia.
Boredom_Avoidan-a term used to describe an approach to new product introduction or product differentiation, that is, a new variety of a product may be introduced merely to give consumers more choice, useful when the cost of introducing a new product is low.
Blanket_Brandin
see Family Brand. ...
another definition in the dictionary:
Product_Warrant-see Warranty, Express Warranty, Implied Warranty.
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
Sales_Party
a form of non-store retailing in which a manufacturer's products are displayed, for group selling, a ...
another definition in the dictionary:
Freudian_Motiva-the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase. See Motivation, Maslow's Theory of Motivation, Herzberg's Theory of Motivation.
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
