another definition in the dictionary:
Product_Concept-see Product Orientation.
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
demand for a product which can satisfy a want which is unable to be satisfied by any existing product.
Action_Plan
see Action Program. ...
another definition in the dictionary:
Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.
Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.
Import_Quota
a government-imposed limit on the number, quantity or value of a product to be imported, usually to ...
another definition in the dictionary:
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
Deceptive_Adver
advertising intended to deceive consumers with false or misleading claims. ...
another definition in the dictionary:
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
Rational_Buying
reasons for buying that are based on logic or judgement rather than on emotion. ...
another definition in the dictionary:
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
Sales_Promotion
a form of promotion which encourages customers to buy products by offering incentives, such as conte ...
another definition in the dictionary:
Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.
Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.