Lead_Generation

the activity of identifying potential customers.

see also:

Product_Objecti
an objection by a prospective buyer to the quality or characteristics of the goods offered by a sale ...

another definition in the dictionary:

Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.

Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.

Place_Marketing
marketing activity intended to promote an awareness, and favourable opinion, of a particular place o ...

another definition in the dictionary:

Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.

Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.

Demarketing
marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resour ...

another definition in the dictionary:

Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.

Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.

Facilitating_Ch
an agency or organisation, such as a bank, transport company or insurance agency, which provides spe ...

another definition in the dictionary:

Hierarchy_of_Ne-see Maslow's Hierarchy of Needs.

Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.

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