another definition in the dictionary:
Procurement_Cos-the costs involved in reordering an inventory item, the costs include the cost of processing and transmitting the order as well as the cost of the item itelf.
Australian_Adve-a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, public relations consultancies, etc, the service provides regularly up-dated information on media companies, rates, technical specifications, circulations, readership profiles, etc.
Lead_Generation
the activity of identifying potential customers.
see also:
Horizontal_Chan
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or ...
another definition in the dictionary:
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
Cues-an environmental entity (advertisement, sign, store display, etc) which results in a specific response to satisfy a drive. See Learning.
Media_Mix
the combination of media types used to carry the advertiser's message. ...
another definition in the dictionary:
Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
False_Objection-see Hidden Objection, Objections.
Merchant
_an independent marketing intermediary. ...
another definition in the dictionary:
Acid_Test_Ratio-one of three ratios commonly used to evaluate a firm's liquidity, calculated by dividing cash by current liabilities. See Current Ratio, Quick Ratio.
Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.
Family_Life_Cyc
a series of stages through which the typical family passes, including bachelor stage, young marrieds ...
another definition in the dictionary:
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Scanning-see Environmental Scanning.
Population
in marketing research, the total group that a researcher wishes to study, also called the Universe. ...
another definition in the dictionary:
Perceived_Risk-see Risk.
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.
