Marketing Dictionary

another definition in the dictionary:

Non_Business_Ma-see Non-Profit Marketing

Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.

Leader_Pricing

see Loss Leader Pricing.



see also:

Commission
a payment made to a salesperson based on a percentage of the value of the goods sold. ...

another definition in the dictionary:

Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.

Personality_Seg-the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.

Source_Objectio
an objection by a prospective buyer levelled against the firm represented by the salesperson. ...

another definition in the dictionary:

Aesthetic_Needs-see Self-Actualisation Needs.

Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.

Market_Growth_R
the rate, commonly expressed as a percentage per annum, at which a market is increasing in size. ...

another definition in the dictionary:

Odd_Pricing-pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-Even Pricing. See Psychological Pricing.

Compensation-remuneration for work done on behalf of another.

Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe t ...

another definition in the dictionary:

Physical_Risk-concern in the buyer's mind that the product being considered for purchase will be harmful, unhealthy or cause injury.

Ceiling_Price-see Price Ceiling.

Product_Positio
see Market Positioning. ...

another definition in the dictionary:

Sales_Training-formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.


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