another definition in the dictionary:
Aided_Recall_Te-a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.
ESP-see Envelopes and Stubby Pencil.
Leader_Pricing
see Loss Leader Pricing.
see also:
Sales_Rally
a meeting or conference held specifically to motivate members of the sales team to greater efforts w ...
another definition in the dictionary:
Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Front_of_Counte
the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display ...
another definition in the dictionary:
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
Scanning-see Environmental Scanning.
Single_Zone_Pri
see Delivered Pricing, Uniform Delivered Price. ...
another definition in the dictionary:
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
On_the_Job_Trai
sales training given in the field rather than in a formal classroom setting. See Curbside Sales Trai ...
another definition in the dictionary:
Logistics-activities involved with the orderly and timely acquisition and transportation of materials required for production, and with the storage, handling and despatch of finished goods to customers.
Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.
Brand_Loyalty
a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, br ...
another definition in the dictionary:
Ceiling_Price-see Price Ceiling.
Socioeconomic_V-factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community.
