another definition in the dictionary:
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.
Advertising_Imp-see Impact.
Leads
see Sales Leads.
see also:
Sales_Quota
a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used ...
another definition in the dictionary:
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
Core_Product
the intangible benefit or service offered by a product, for example, the core product offered to a p ...
another definition in the dictionary:
Proxemic_Commun-a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.
Mass_Marketing-a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone, also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing, Product-Differentiated Marketing, Target Marketing.
New_Product_Dup
the introduction by a company of a product that is known to the market but new to the company. See I ...
another definition in the dictionary:
Facilitating_Ch-an agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel, the facilitating channel institution does not take title to the goods.
Loyalty_Objecti
one of three possible aims or objectives (with loading objective and trial objective) of a consumer ...
another definition in the dictionary:
Australian_Coun-the central body of the trade union movement in Australia, formed in the 1920s to represent the interests of trade unions nationally, its major concerns are industrial relations and wage payments to union members.
Goodwill-the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.
Brand_Personali
the feeling that people have about a brand as distinct from what the product can actually do. ...
another definition in the dictionary:
Price_Taker-any firm which is unable to influence the general level of commodity prices by altering the quantity of the product produced, a firm operating in a perfectly competitive market situation is, necessarily, a price-taker. Price-takers are sometimes also referred to as Quantity Adjusters as their chief decision is to adjust the amount they produce to a given price. See Perfect Competition.
Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
