another definition in the dictionary:
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.
fixed behavioural changes resulting from an individual's experiences.
All_We_Can_Affo
a simple method of determining a budget (for advertising, etc) in which the amount allocated is the ...
another definition in the dictionary:
Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.
Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.
Industrial_Good
goods and services purchased by industrial buyers for use in the production of their own goods and s ...
another definition in the dictionary:
Liquidity-current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
Macromarketing-the study of marketing decision-making from a societal perspective. See Micromarketing.
Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...
another definition in the dictionary:
Major_Equipment-long-lived business assets that must be depreciated over time, capital items.
Counsellor_Appr-see Adviser Close.
Penetrated_Mark
the individuals or organisations in a particular market who have already purchased the product. ...
another definition in the dictionary:
Free_Standing_I-brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts.
National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
Semantic_Differ
a rating scale technique using pairs of words of opposite meaning. ...
another definition in the dictionary:
Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.
Consumer_Attitu-see Attitudes.