another definition in the dictionary:
Idea_Generation-the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.
Channel_Levels-see Channel Length.
a graphical representation of the way in which average unit cost of production decreases as output rises, also called an Experience Curve.
Population
in marketing research, the total group that a researcher wishes to study, also called the Universe. ...
another definition in the dictionary:
Stars-products in the portfolio characterised by high market share in a rapidly growing market. See Boston Consulting Group Product Portfolio Analysis Matrix.
Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.
Image_Pricing
see Psychological Pricing, Prestige Pricing. ...
another definition in the dictionary:
McKinsey_7_S_Fr-a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising success of the implementation of an organisation's strategic planning, according to the McKinsey experts, companies which are excellently managed have seven elements in common strategy, structure and systems (the three 'hardware' elements of success) and style, skills, staffing and shared values (the four 'software' elements of success.)
Ego_States-a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, and that at any particular time one of these states is dominant in the personality.
New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...
another definition in the dictionary:
Cents_Off_Deal-see Price Packs.
Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
Self_Liquidator
a form of consumer sales promotion in which money and proof of purchase of a product (package tops, ...
another definition in the dictionary:
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Cultural_Divers-the range of different value systems existing in a multicultural society.
Implementation
the stage in the marketing management process when plans are put into action. See Marketing Manageme ...
another definition in the dictionary:
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.