another definition in the dictionary:
Australian_Fede-the umbrella group for the consumer movement in Australia.
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
Leasing
the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
see also:
Image_Oriented_
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...
another definition in the dictionary:
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Electronic_Shel
see Shelf-Talkers ...
another definition in the dictionary:
Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Attributes
see Features. ...
another definition in the dictionary:
Source_Attracti-in personal selling, the likeability or personableness of the salesperson.
International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.
Bells_and_Whist
the optional features built into a basic product to satisfy or impress as large as possible a number ...
another definition in the dictionary:
Celebrity_Endor-see Celebrity Testimonials.
Promotional_Sto-merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, also referred to as Seasonal Stock.
Marketing_Resea
a document prepared by a company for an independent market researcher which provides background and ...
another definition in the dictionary:
Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.
Full_Service_Wh-a wholesaler offering a complete range of services including buying, selling, storage, transporting, sorting, financing, providing market feedback and risk-taking, also called a Full-Function Wholesaler. See Limited-Function Wholesaler.
