another definition in the dictionary:
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Collusion-agreement between a group of companies to fix a common price. See Cartel.
Legal_and_Polit
factors in government, the law and the regulatory system which affect the way an organisation operates.
see also:
Empathy
the ability of an individual to project his or her own personality into a situation and understand i ...
another definition in the dictionary:
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Depth_Interview-a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.
Consumer_Produc
categories of goods and services bought by consumers for their personal use, classes include conveni ...
another definition in the dictionary:
Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.
Prestige_Pricin-a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called Image Pricing. See Psychological Pricing.
Buying_Committe
a group within a retailing organisation or chain which has responsibility for the purchase of mercha ...
another definition in the dictionary:
Performance_Ris-concern in the buyer's mind that the product being considered for purchase will not work efficiently, also called Functional Risk. See Risk.
Oligopoly-a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.
Lead_Generation
the activity of identifying potential customers. ...
another definition in the dictionary:
Qualitative_Mar-marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.
Market_Segmenta-the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants.
Competitive_Env
that part of the company's external environment which consists of other firms vying for patronage of ...
another definition in the dictionary:
Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.
Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.
