Marketing Dictionary

another definition in the dictionary:

Embargo-a total restriction on a particular good leaving or entering a county, any restriction imposed in the release of information, advertising, etc before a given date.

Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle

Legal_and_Polit

factors in government, the law and the regulatory system which affect the way an organisation operates.



see also:

Franchising
an arrangement in which a supplier grants a dealer the right to sell a product in return for some pe ...

another definition in the dictionary:

Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.

Physical_Distri-the storage, handling and movement of goods within an organisation and their shipment to customers.

Average_Variabl
a measure of cost control, calculated by dividing the total variable cost of the goods produced by t ...

another definition in the dictionary:

Retailers-members of the distribution channel who sell directly to the consumer.

Marketing_Objec-specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.

Flanking_Strate
see Flanking Attack, Flanking Defence. ...

another definition in the dictionary:

FABS-acronym for Features and Benefits Selling.

Services_Sellin-the selling of intangible products.

Order_Cycle_Tim
the time between placement of the order by the customer and the receipt of the merchandise. ...

another definition in the dictionary:

Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.

Brand_Family-See Family Brand.

Product_Form_Co
firms offering slightly different variants of the same basic product. ...

another definition in the dictionary:

Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.

In_Suppliers-suppliers who are already well known to an organisation and from whom they will purchase with confidence. See Out-Suppliers.


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