another definition in the dictionary:
Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.
see also:
Screening_Inter
an early stage in the sales hiring process when supervisors meet with applicants to arouse further i ...
another definition in the dictionary:
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Channel_Length
the number of levels of marketing intermediaries used in the channel of distribution. See Direct Mar ...
another definition in the dictionary:
Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.
Limited_Decisio-see Limited Problem Solving.
Open_Bid
a system, common in the government market, of calling for bids from selected suppliers. ...
another definition in the dictionary:
Display_Aids-see Visual Aids.
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Comparison_Adve
see Comparative Advertising. ...
another definition in the dictionary:
Functional_Modi-see Feature Modification.
Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.
Modified_Rebuy
a buying situation in which an individual or organisation buys goods that have been purchased previo ...
another definition in the dictionary:
Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..
Consumer_Credit-finance made available by leading companies to consumers for purchases with arrangements having been made for the loan to be repaid with interest.
