another definition in the dictionary:
Geographic_Orga-the organisation of firm's marketing activities so that a separate division is responsible for each of its major geographic markets. See Organisational Markets.
Mission-see Corporate Mission.
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.
Specialty_Goods
consumer goods for which the customer has strong preference and is prepared to search for extensivel ...
another definition in the dictionary:
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Corporate_Plann
planning at the highest level in an organisation, involving an analysis of the current situation, th ...
another definition in the dictionary:
Brand_Licensing-the leasing of the use of a brand to another company.
Image_Utility-the value given to a product by virtue of the fact that it brings satisfaction to the user in creating prestige and esteem. See Utility.
Learning_Proces
the way in which an individual's behaviour changes as a result of previous experiences, the process ...
another definition in the dictionary:
Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
FOB_Pricing
see Free-on-Board Pricing. ...
another definition in the dictionary:
DPI-abbrev. Disposable Personal Income.
Adopter_Categor-the ranking into which adopters of a new product fall according to their willingness and speed to embrace a new product, adopter categories are normally listed as innovators, early adopters, early majority, late majority and laggards. See Diffusion of Innovation.
In_Home_Shoppin
see Home Shopping. ...
another definition in the dictionary:
Adopter_Categor-the ranking into which adopters of a new product fall according to their willingness and speed to embrace a new product, adopter categories are normally listed as innovators, early adopters, early majority, late majority and laggards. See Diffusion of Innovation.
Maintenance_Str-a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.