Marketing Dictionary

another definition in the dictionary:

Automatic_Merch-the selling of goods by use of vending machines.

Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.

Lexicographic_M

a model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, and, if still equal, to the next most important, etc. Thus, the purchase decision is made when one of the brands possesses more of an attribute, looked at in order of importance, than its rival. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, disjunctive model, lexigraphic model and determinance model.



see also:

Micromarkets
markets in which the volumes of demand are relatively small owing to the fragmentation or splinterin ...

another definition in the dictionary:

By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.

Objections-any form of sales resistance offered by a buyer to a salesperson.

Correlation_Tec
a range of statistical techniques used to discover relationships between diverse elements in a marke ...

another definition in the dictionary:

Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.

Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.

Ego_Drive
the need of one individual to persuade another to a particular point of view and feel satisfaction i ...

another definition in the dictionary:

Channel_Power-the circumstances - economic or social that allow one channel member to control another. See Channel Captain.

JIT-abbrev. Just-In-Time Inventory System.

Copyright
protection in law afforded to authors, musicians, artists, etc. in respect to the works they have cr ...

another definition in the dictionary:

Odd_Pricing-pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-Even Pricing. See Psychological Pricing.

Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.


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