Marketing Dictionary

another definition in the dictionary:

Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.

Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.

Lexicographic_M

a model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, and, if still equal, to the next most important, etc. Thus, the purchase decision is made when one of the brands possesses more of an attribute, looked at in order of importance, than its rival. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, disjunctive model, lexigraphic model and determinance model.



see also:

Disposable_Inco
the balance of a person's income after payment of tax liability. See Discretionary Income. ...

another definition in the dictionary:

Distribution_Ce-a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers, unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage.

Rational_Buying-reasons for buying that are based on logic or judgement rather than on emotion.

Agricultural_Su
a product that is manufactured from farm produce but which is a substitute for a more traditional fa ...

another definition in the dictionary:

Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.

Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.

Product_Push_Ap
an approach to the generation of new product ideas in which a company's strengths rather than market ...

another definition in the dictionary:

Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.

Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.

EOQ
abbrev. Economic Order Quantity. ...

another definition in the dictionary:

State_of_Mind_S-see Psychographics.

Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.


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