another definition in the dictionary:
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Balance_of_Paym-the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.
Liability
see Product Liability.
see also:
Price_Wars
a conflict situation likely to occur in industries where products cannot be greatly differentiated, ...
another definition in the dictionary:
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
Scrambled_Merch-see Scrambled Assortment.
Head_to_Head_Co
a competitive situation characteristic of oligopolistic circumstances, where the second or third lea ...
another definition in the dictionary:
Individual_Prod-see Product Item.
Redemption-the conversion of a sales promotion coupon to a purchase.
Price_Incentive
a common form of sales promotion in which price reductions are offered to consumers to encourage the ...
another definition in the dictionary:
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
Safety_Stock-a level of stock over and above expected requirements held in inventory as a precaution against unusually heavy demand, delays in supply, etc.
Short_Run_Avera
the average cost per unit of production of a set or group of products in the short term. Note that i ...
another definition in the dictionary:
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
Media_Mix-the combination of media types used to carry the advertiser's message.
Scrambled_Merch
see Scrambled Assortment. ...
another definition in the dictionary:
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Continuum_of_Pl-the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.
