another definition in the dictionary:
Product_Extensi-the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.
Brand_Awareness-see Brand Familiarity.
see Product Liability.
Brand_Manager
an individual given responsibility for planning and co-ordinating the firm's marketing activities re ...
another definition in the dictionary:
Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.
Kotler_s_Black_-a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the 'black box' to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy. See Consumer Behaviour.
Pareto_s_Princi
the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent ...
another definition in the dictionary:
Product_Positio-a tool used in comparing consumer perception of the differences between products or brands, consumers are asked to mark the particular location of a product or barnd on a two-dimensional 'map', where the axes of the map are attributes felt by consumers to be important. See Perceptual Mapping.
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
One_Level_Chann
a marketing channel in which there is only one intermediary (for example, a retailer) between manufa ...
another definition in the dictionary:
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Moral_Pricing-a pricing method used where the product is socially or politically sensitive and costs are difficult to identify.
Caveat_Emptor
a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibili ...
another definition in the dictionary:
FARB-abbrev. Federation of Australian Radio Broadcasters.
Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.
Clutter_Level
See Clutter, Audience Tune-Out. ...
another definition in the dictionary:
Pioneering_Adve-advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.
Learning-fixed behavioural changes resulting from an individual's experiences.