another definition in the dictionary:
Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.
Continuous_Mark-on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Marketing Research.
Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
see also:
Area_Market_Spe
a marketing manager, with good local knowledge, located in a high-volume, distinctive market to supp ...
another definition in the dictionary:
Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.
Receiver
the target of a message in the communication process. ...
another definition in the dictionary:
Customer_Panels-see Focus Group.
Administered_Ch-see Administered Vertical Marketing System.
Exclusive_Deali
an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' ...
another definition in the dictionary:
Competitive_Nic-a segment in a market in which a company can compete effectively.
Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.
Corporate_Umbre
a term used in reference to the use made of the corporate name and corporate image as a shield for n ...
another definition in the dictionary:
FOB-abbrev. Free-on-Board.
Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.
Opinion_Leader
an individual who actively provides opinions about products to others or from whom views, opinions a ...
another definition in the dictionary:
Burst_Advertisi-a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expenditure.
Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
