another definition in the dictionary:
Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Access_Barriers
factors such as tariffs and legal restrictions which reduce the size of a market by preventing poten ...
another definition in the dictionary:
Heterogeneous_S-shopping goods perceived by consumers as markedly different in quality and attributes, price is consequently less important. See Homogeneous Shopping Goods, Shopping Goods.
Corporate_Famil-see Family Brand.
Multidimensiona
a multivariate statistical technique concerned mainly with the relationships, differences, similarit ...
another definition in the dictionary:
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
Advertising_Med-see Advertising Media.
Brand_Extension
the use of a well-known brand name to launch a new product, of an unrelated category, into the marke ...
another definition in the dictionary:
Representative-see Sales Representative.
Administered_Ve-a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Decentralised_E
any system for the exchange of goods or services which does not utilise a central marketplace. See C ...
another definition in the dictionary:
Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.