another definition in the dictionary:
Drummers-a nineteenth century term of American origin for a travelling salesperson.
ADI-See Area of Dominant Influence.
Licensed_Produc
marketing plans and actions based on the use of licensed characters. See Licensed Characters.
see also:
Profitability_C
marketing effort intended to assess the level of profitability of each product in the portfolio, of ...
another definition in the dictionary:
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Growth_Strategi
the means by which an organisation plans to achieve its objective to grow in volume and turnover. Fo ...
another definition in the dictionary:
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Marketing_Resea
the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to ...
another definition in the dictionary:
Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Organisational_
see Industrial Services. ...
another definition in the dictionary:
Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.
Invalid_Objecti
an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden O ...
another definition in the dictionary:
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Motivation-that which provides the inner drive for a person to act.
