another definition in the dictionary:
Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
Common_Market-a group of geographically associated countries limiting trade barriers among member nations and applying common tariffs to products from non-members, also known as regional trading blocks. See European Common Market.
marketing plans and actions based on the use of licensed characters. See Licensed Characters.
Pipeline_Transp
the carriage, delivery or shipment of a gas or liquid product by pipeline. ...
another definition in the dictionary:
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
Closed_End_Ques-a question which allows a respondent to choose an answer from a given list. See Open-End Question.
Advertising_Med
outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc ...
another definition in the dictionary:
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.
Cooling_Off_Per
a short period of time, usually a few days, in which purchasers of a product may void a sale contrac ...
another definition in the dictionary:
Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.
Lexicographic_M-a model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, and, if still equal, to the next most important, etc. Thus, the purchase decision is made when one of the brands possesses more of an attribute, looked at in order of importance, than its rival. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, disjunctive model, lexigraphic model and determinance model.
Long_Range_Plan
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three y ...
another definition in the dictionary:
Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.
Cooling_Off_Per-a short period of time, usually a few days, in which purchasers of a product may void a sale contract if they change their minds about purchasing the goods offered.
Build_Strategy
decision-making aimed at increasing market penetration of existing products into existing markets or ...
another definition in the dictionary:
Bottom_Line-a colloquial term meaning 'profits'.
Build_Strategy-decision-making aimed at increasing market penetration of existing products into existing markets or new markets or both.