another definition in the dictionary:
Merchandisers-retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).
Distributor_s_B-a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production, also called a private brand or a house brand. See Manufacturer's Brand.
the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Foothold_Firm
see Market Nicher. ...
another definition in the dictionary:
Marketing_Budge-the amount allocated for expenditure on marketing activities in a specified period.
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Product_Orienta
a management philosophy, concept, focus or state of mind which emphasises the quality of the product ...
another definition in the dictionary:
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Fashion
a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad. ...
another definition in the dictionary:
Procurement_Cos-the costs involved in reordering an inventory item, the costs include the cost of processing and transmitting the order as well as the cost of the item itelf.
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Advertising_Ela
measurements of the effect on other marketing variables of various levels of advertising expenditure ...
another definition in the dictionary:
Fear_Appeals_in-advertising messages which use fear as their focus, often employed in public service announcements, such as those seeking to discourage smoking, reduce the road toll, warn of the dangers of hard drugs, etc. See Emotional Appeals in Advertising, Rational Appeals in Advertising.
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Guarantee
a written assurance by the manufacturer that a product will be replaced or repaired to the customer' ...
another definition in the dictionary:
Lead_Generation-the activity of identifying potential customers.
Field_Research-see Primary Research.