another definition in the dictionary:
KIPS-abbrev. Key Influence People.
Cognitive_Disso-a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.
Licensing
the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
see also:
Oligopsony
a market situation in which there are only a few buyers. ...
another definition in the dictionary:
Order_Generatio-advertising, personal selling and sales promotion.
Buying_Cycle-the time taken by an organisation to complete its decision to buy.
Place
one of the four controllable variables (with product, price and promotion) of the marketing mix, the ...
another definition in the dictionary:
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.
Individual_Bran
a brand name used for a single product within a product line. See Corporate Branding, Family Brand. ...
another definition in the dictionary:
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
Multi_Channel_M
a system in which a producer uses more that one channel of distribution, commonly, producers who use ...
another definition in the dictionary:
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.
Idea_Generation
the first stage in the new product development process - the sourcing of ideas for new products, imp ...
another definition in the dictionary:
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Brand_Acceptanc-see Brand Loyalty.
