another definition in the dictionary:
Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.
Focus_Group-a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.
see also:
Distribution_Ch
see Marketing Channels. ...
another definition in the dictionary:
Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
Database
eting. ...
another definition in the dictionary:
Internal_Inform-a stage in the consumer buying process for a low-involvement product, past experiences with items in this product class are considered. See Low-Involvement Products.
Recall_Tests-a means of evaluating the effectiveness of a company's recent advertising by asking respondents to bring to mind advertisements they have read, heard or viewed. See Aided Recall, Unaided Recall.
Innovation
the introduction of a product which is new to both the company and its customers, a new-to-the-world ...
another definition in the dictionary:
Special_Rate-see Commodity Rate.
Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.
Conversional_Ma
marketing activity intended to get people to change their ideas and attitudes about something they d ...
another definition in the dictionary:
Long_Run_Averag-the average cost per unit of a set or group of products in the long term. Note that the long-run average cost may be somewhat lower than the short term average cost because of the effects of greater production experience. See Average Cost, Short-Run Average Cost.
Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.
Role_Playing
an exercise commonly used in sales training in which one person acts the part of a salesperson and a ...
another definition in the dictionary:
Billings-the amount of money spent on media buying by advertising agencies on behalf of clients.
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
