another definition in the dictionary:
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
an individual's way of life as shaped by his or her interests, attitudes and opinions.
Hierarchy_of_Ne
see Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
Economies_of_Sc
reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or ...
another definition in the dictionary:
Blanket_Purchas-a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time, also called a Blanket Contract.
Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.
Statistical_Ban
a range of statistical techniques used in analysis in a marketing information system to discover the ...
another definition in the dictionary:
Follower_Role-see Market Follower.
Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
Contests
a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by ...
another definition in the dictionary:
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Product_Portfol
the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width. ...
another definition in the dictionary:
National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
MRSA-abbrev. Market Research Society of Australia.