another definition in the dictionary:
Industrial_Prod-categories of goods and services bought by organisations for use in production or in the operation of their business, classes include installation, accessories, raw materials, component parts, supplies, and services.
Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier
an individual's way of life as shaped by his or her interests, attitudes and opinions.
Run_Out_Strateg
a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sol ...
another definition in the dictionary:
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.
Consumer_Durabl
a classification of consumer products consisting of goods with a long useful life, such as cars, ele ...
another definition in the dictionary:
Price_Adjustmen-allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specific buyers.
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Freight_Forward
firms specialising in the supply of transportation services, by buying large volumes of land, sea, a ...
another definition in the dictionary:
Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.
Body_Language-a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.
Risk
the chance a purchaser takes that the product will not function as expected or satisfy the felt want ...
another definition in the dictionary:
Per_Capita_Inco-average income per person in a population.
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
Mark_Up_Ratio
the difference between the buying price of an article and its selling price, normally expressed as a ...
another definition in the dictionary:
Kinesic_Communi-body language, communication by body movement - posture, stance, hand movements, winking, head nodding, etc. See Nonverbal Communication, Proxemic Communication, Tactile Communication.
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.