another definition in the dictionary:
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.
In_Pack_Premium
a type of sales promotion in which a small gift is included inside the package of a product to encou ...
another definition in the dictionary:
Herzberg_s_Theo-a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.
Consumer_Attitu
see Attitudes. ...
another definition in the dictionary:
Australian_Coun-the central body of the trade union movement in Australia, formed in the 1920s to represent the interests of trade unions nationally, its major concerns are industrial relations and wage payments to union members.
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
Dummy_Media_Veh
a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a represent ...
another definition in the dictionary:
Promotional_All-a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Bonus_Plan
a scheme for additional payments to salespeople to be made at the discretion of management for a par ...
another definition in the dictionary:
Cultural_Divers-the range of different value systems existing in a multicultural society.
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.
Perishability
one of the four characteristics (with inseparability, intangibility and variability) which distingui ...
another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.
Brand_Recogniti-the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but has no preference for it. See Brand Insistence, Brand Preference.