another definition in the dictionary:
House_Accounts-see Direct Accounts.
Research_Design-the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.
Likert_Scale
ch respondents indicate their level of agreement with a statement by choosing the appropriate response from a scale, eg. strongly disagree, disagree, undecided, agree, strongly agree.
see also:
Sponsor_Trainin
pairing sales recruits with experienced salespeople who are responsible for their training in the fi ...
another definition in the dictionary:
Generic_Competi-products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
Line_Pruning-see Product Line Pruning.
Sales_Itinerary
a written schedule of planned sales calls, specifying the date, location and objective of each call. ...
another definition in the dictionary:
Private_Treaty-a market agreement arranged by a buyer and seller in private negotiation.
Jury_of_Executi-a forecasting method based on the opinions of senior management.
Marketing_Commu
the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well a ...
another definition in the dictionary:
Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Need_Gap_Analys
an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage ...
another definition in the dictionary:
Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.
Credit_Terms-conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.
Monadic_Rating
a method for measuring consumer preferences in which potential purchasers are asked to rate their li ...
another definition in the dictionary:
Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.
Bundling-the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.
