another definition in the dictionary:
Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
see Limited Problem Solving.
Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting ...
another definition in the dictionary:
Situation_Analy-the process of gathering information on the internal and external environments to assess the firm's current strengths, weaknesses, opportunities and threats and to guide its goals and objectives. See SWOT Analysis.
Flyer-a promotional leaflet or mailing piece.
Aftermarket
the market for parts and supplies for machines, equipment, etc after they have been purchased. ...
another definition in the dictionary:
Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
Brand_Equity
a term used in reference to the value of a well-known brand, brand equity can greatly affect the buy ...
another definition in the dictionary:
Fighting_Brand-a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the brand is used to compete with dealers' brands and generics. Also called a Price Brand.
Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.
Battle_of_the_B
a term used in reference to the often intense competition between manufacturers' brands, wholesalers ...
another definition in the dictionary:
Sales_Tactics-the planned day-to-day activities of the sales team when implementing the strategies it hopes will achieve its objectives.
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
AIA
abbrev. Advertising Institute of Australia. ...
another definition in the dictionary:
Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Closing-urchase from a buyer, getting an order.