another definition in the dictionary:
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
Limited_Decisio
see Limited Problem Solving.
see also:
Standard_Produc
categories into which products are grouped using formal systems such as the Australian Standard Indu ...
another definition in the dictionary:
Information_Uti-the value given to a product by virtue of the fact that it can provide the user with information that is useful. See Utility.
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Product_Modific
any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product ...
another definition in the dictionary:
Raw_Materials-a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.
Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.
Special_Rate
see Commodity Rate. ...
another definition in the dictionary:
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Commercial-a television advertisement .
Consumer_Needs_
Forces directed to specific goals that can be achieved by purchase behaviour. The motive force for d ...
another definition in the dictionary:
Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
Closing_Techniq
methods employed by a salesperson when asking for an order and aimed at obtaining a favourable respo ...
another definition in the dictionary:
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
