another definition in the dictionary:
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Limited_Line_De
a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.
see also:
Situation_Analy
the process of gathering information on the internal and external environments to assess the firm's ...
another definition in the dictionary:
Carryover_Effec-the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.
MCA-abbrev. Media Council of Australia
Advantage
see Competitive Advantage. ...
another definition in the dictionary:
Progressive_Com-a sales commission system in which the commission rate increases as the salesperson sells more goods. See Regressive Commission.
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Innovators
the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innova ...
another definition in the dictionary:
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Market_Testing
introducing a new product and marketing program into a market on a limited basis in order to test bo ...
another definition in the dictionary:
Endless_Chain_M-a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product. See Prospecting.
Selective_Reten-the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure, Selective Distortion.
Direct_Competit
a product or brand which competes in the same product category. See Indirect Competition. ...
another definition in the dictionary:
Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.
Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.
