Marketing Dictionary

another definition in the dictionary:

Maturity_Stage_-the third stage (after introduction and growth) in the life of a typical product, in maturity, the product is well-known, has some loyal customers and strong competition. See Product Life Cycle, Introductory Stage, Growth Stage, Decline Stage.

Channel_Leaders-see Channel Captain.

Limited_Line_De

a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.



see also:

Poster
an outdoor advertising medium, a billboard. ...

another definition in the dictionary:

Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.

Mental_States_A-see Formula Approach.

AMI
abbrev. Australian Marketing Institute. ...

another definition in the dictionary:

Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.

ASCC-abbrev. Australian Standard Commodity Classification.

Multiple_Unit_P
offering a lower price per unit for the purchase of two or more products of the same type when bough ...

another definition in the dictionary:

Prestige_Produc-items of superior quality, high status merchandise.

Area_Market_Spe-a marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.

Esteem_Needs
the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs. ...

another definition in the dictionary:

Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.

Barter-an exchange in which one good is traded for another, money is not involved.

Burst_Advertisi
a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expend ...

another definition in the dictionary:

Focus_Group-a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.

Commodity_Rate-a rate which is applied in any situation where freight is product specific rather than based on volume or weight, also called a Special Rate.


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