another definition in the dictionary:
Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.
Middleman_s_Bra-see Private Brand.
Limited_Line_Re
a retailer carrying only one line, or a few related lines, but a large assortment of produce. See Assortment Strategies.
see also:
Image_Oriented_
an advertising plan or tactic intended to maintain a brand's position over time (rather than to chan ...
another definition in the dictionary:
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
AIA-abbrev. Advertising Institute of Australia.
Advantage_Matri
see Boston Consulting Group Advantage Matrix. ...
another definition in the dictionary:
Line_Organisati-an organisational structure in which authority moves down in a line from the chief executive, typically, there are no specialists or advisors, the chief executive having complete authority over decision making. See Organisational Structure.
FOC-abbrev. Front-of-Counter.
Memorised_Prese
rote-learned presentations of their products to buyers by salespeople, also called Canned Presentati ...
another definition in the dictionary:
Simple_Random_S-a sample in which each member of the population has an equal chance of being chosen.
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
Customer_Retent
maintaining the existing customer base by establishing good relations with all who buy the company's ...
another definition in the dictionary:
Market_Diversif-a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.
Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.
Banded_Pack
a consumer sales promotion in which two related product items are banded together and sold at a spec ...
another definition in the dictionary:
Limited_Service-a wholesaler providing less than the full range of services of some other wholesalers but attempting to compensate for this by offering lower prices. See Full-Service Wholesaler.
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
