another definition in the dictionary:
Market_Follower-a company content to maintain its existing market share behind an established market leader. See Market Challenger, Market Leader, Market Nicher.
Ceiling_Price-see Price Ceiling.
Limited_Line_St
the decision by a producer to offer a lesser number of product variations than is possible. See Full-Line Strategy.
see also:
Market_Growth_R
the rate, commonly expressed as a percentage per annum, at which a market is increasing in size. ...
another definition in the dictionary:
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Harvest_Strateg
a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the d ...
another definition in the dictionary:
Marketing_Servi-independent companies providing assistance to firms in getting products to their target markets, they include marketing research agencies, advertising agencies, sales promotions specialists, marketing consultants, etc.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Planned_Canniba
the expected loss of sales of a product in a line to a more recent product introduction, planned can ...
another definition in the dictionary:
Kinked_Demand_C-the shape of a demand curve when any rise in price above the customary level will result in a sharp decline in demand.
Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.
Phantom_Freight
a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier ...
another definition in the dictionary:
Short_Term_Prof-a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Competitive_Adv
advertising which points out features of a brand which may not be available in other brands but does ...
another definition in the dictionary:
Self_Liquidator-a form of consumer sales promotion in which money and proof of purchase of a product (package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal retail price, also called a self-liquidating premium.
Service_Insepar-see Inseparability.
