another definition in the dictionary:
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
Assorting-the practice of putting together a wide variety of produce in one location, as in a department store.
the decision by a producer to offer a lesser number of product variations than is possible. See Full-Line Strategy.
Maintenance_Str
a planning or decision-making tactic appropriate for an organisation when growth opportunities are l ...
another definition in the dictionary:
Basic_Accountin-the balancing relationship between a firm's assets and the sum of its liabilities and equity.
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Sales_Aptitude_
tests used to determine the suitability of applicants for positions in the sales force. ...
another definition in the dictionary:
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
Promotional_All
a price reduction or discount granted by a manufacturer to a member of the marketing channel in retu ...
another definition in the dictionary:
Product_Concept-see Product Orientation.
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardwar ...
another definition in the dictionary:
Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
Merchandising_C-see Multi-Channel Marketing System.
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
another definition in the dictionary:
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.