another definition in the dictionary:
Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.
Class_Rate-the standard charge for the shipment of goods by a carrier.
buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Facilitating_Ch
an agency or organisation, such as a bank, transport company or insurance agency, which provides spe ...
another definition in the dictionary:
Moving_Average-a forecasting method using the average volume achieved in several recent sales periods to predict the volume likely to be sold in the next period.
Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.
Cash_Flow
the money required by a company to meet expenses in a given period. ...
another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.
Private_Brand
a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand. ...
another definition in the dictionary:
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
Assembly_Market-see Assemblers.
Electronic_Shel
see Shelf-Talkers ...
another definition in the dictionary:
Selective_Deman-demand for a specific brand within a particular product class.
Market_Driven_E-an economy controlled by market forces rather than by government action.
Advertising_Sta
a body comprising representatives from the retail trade, trade unions, academics, advertising agenci ...
another definition in the dictionary:
Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.
Planning_Horizo-the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.