another definition in the dictionary:
Capitalist_Syst-see Free Market System.
KIPS-abbrev. Key Influence People.
Limited_Service
a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting to compensate for this by offering lower prices. See Full-Service Wholesaler.
see also:
Rollout
the launch of a new product on a region by region basis as opposed to a national introduction, the r ...
another definition in the dictionary:
Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
ASIC-abbrev. Australian Standard Industrial Classification.
Concentrated_Se
one of four possible segmentation strategies (with market segment expansion strategy, product line e ...
another definition in the dictionary:
Organisational_-the way in which a firm has arranged its lines of authority and communication, and allocated duties and responsibilities, the structure may be of a divisional, geographic or functional kind or some combination of these. See Functional Organisation, Geographic Organisation, Line Organisation, Product Organisation.
Goods_Services_-the idea that products contain elements of both goods and services in varying degrees.
Intangible_Prod
see Actual Product. ...
another definition in the dictionary:
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
Memorised_Prese
rote-learned presentations of their products to buyers by salespeople, also called Canned Presentati ...
another definition in the dictionary:
Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
Focus_Group-a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.
Call
a visit to a client or prospective buyer by a sales representative to gather information, make a sal ...
another definition in the dictionary:
Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
