another definition in the dictionary:
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
see Product Line Pruning.
Functional_Midd
see Functional Wholesalers. ...
another definition in the dictionary:
Balance_of_Paym-the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.
Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.
Social_Responsi
the recognition by marketers that the well-being of society and customer satisfaction are as importa ...
another definition in the dictionary:
Market_Atomisat-see Complete Segmentation, Custom Marketing.
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Flighting
scheduling advertising campaigns in irregular bursts followed by periods of relative or complete ina ...
another definition in the dictionary:
Product_Based_C-see Product Form Competitors.
Performance_Ris-concern in the buyer's mind that the product being considered for purchase will not work efficiently, also called Functional Risk. See Risk.
Implementation
the stage in the marketing management process when plans are put into action. See Marketing Manageme ...
another definition in the dictionary:
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Desk_Research-see Secondary Research.
MBO
abbrev. Management by Objectives ...
another definition in the dictionary:
Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.