another definition in the dictionary:
Loss_Leader_Pri-the pricing of a product at less than cost to attract purchasers to a store so that they will buy additional items at normal prices. See Loss Leader.
Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.
Line_Pruning
see Product Line Pruning.
see also:
Image_Utility
the value given to a product by virtue of the fact that it brings satisfaction to the user in creati ...
another definition in the dictionary:
Adaptive_Contro-a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Collusion-agreement between a group of companies to fix a common price. See Cartel.
Brand_Insistenc
the stage of brand loyalty where the buyer will accept no alternative and will search extensively fo ...
another definition in the dictionary:
Reorder_Level-see Economic Order Quantity.
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.
Developmental_M
marketing acitivity intended to increase demand for a product that appears to meet an evident market ...
another definition in the dictionary:
Sales_Volume_An-a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, the analysis of sales volume (by sales region or territory, industry, customer type, etc) is commonly used as an aid in determining the effectiveness of the selling effort.
Solitary_Surviv-see Sole Survivor.
Brand_Monopoly
a circumstance in which a particular brand dominates a market. ...
another definition in the dictionary:
Question_Marks-a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market, also called Problem Children.
Clutter_Level
See Clutter, Audience Tune-Out. ...
another definition in the dictionary:
Population-in marketing research, the total group that a researcher wishes to study, also called the Universe.
Media_Council_o-a body which represents the interests of advertisers, advertising agencies and the media.
